Bicentennial Election

During the Bicentennial, General Mills repeated their 1968 campaign in which children were encouraged to send in a cereal box top to vote "yes" or "no" to the question of “Should the rabbit eat Trix.” They’d hold one more election in 1980. In all three instances, the "yes" vote won by a landslide, and subsequent commercials showed the Trix Rabbit enjoying a bowl of the cereal.